Abstract
Research background: The modern tourism industry has undergone many significant changes in recent years, from the increasingly massive use of modern technologies, through the negative effects of the COVID-19 pandemic, to a new trend in the form of increasing domestic tourism. If the tourism businesses wants to succeed in a competitive environment, they should focus on the quality of the information they publish on their websites, social networks or through other sources with greater intensity than before. Information accessibility is an important factor on the basis of which potential clients decide on the purchase of a tourist product. Until now, companies focused primarily on foreign clients now have more room to focus on the much-neglected issue of accessibility for clients with specific needs; on the other hand, companies focused on domestic clients can also expand the range language versions of their information channels. In addition, the fact that the accessibility of tourism businesses not only brings a competitive advantage, but also strengthens the economic potential of the region. Purpose of the article: The aim of the paper is to map the level of information accessibility of tourism companies, primarily gastronomic facilities in the Czech Republic. Methods: Primary data obtained from controlled interviews with representatives of professional associations and operators of monitored facilities and secondary data from publicly available sources were used. Findings & Value added: The paper contains model examples of the state of information accessibility in tourism companies.
Highlights
Tourism is considered to be a sector that has a significant impact on a number of other areas around the world, in particular on economic, environmental and social aspects
It is the social aspects related to the increasing importance of corporate social responsibility, which is relevant in tourism and in other sectors, which subsequently brought with it the emergence and development of tourism for all and social and accessible tourism
The aim of the paper is to map the level of information accessibility within accessible tourism in general and to describe the situation in the Czech Republic, including tools to improve the availability of information
Summary
Tourism is considered to be a sector that has a significant impact on a number of other areas around the world, in particular on economic, environmental and social aspects. It is the social aspects related to the increasing importance of corporate social responsibility, which is relevant in tourism and in other sectors, which subsequently brought with it the emergence and development of tourism for all and social and accessible tourism. Tourism for all seeks to create accessible tourist destinations and products and takes measures to enable travel and full use of tourism services for all groups of potential customers, regardless of their economic situation, while respecting their uniqueness and individuality. The aim of accessible tourism is to remove or suppress obstacles that complicate travel for certain groups of customers or discourage them from participating in tourism. Staff competencies play an important role, namely the ability to respond to specific customer needs (ENAT, 2021)
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