Abstract
This study was carried out with the purpose of understanding how the environmental scanning practices are performed in organizations when it occurs informally and individually. Environmental scanning seeks to gather information from the external organizational environment in order to identify threats or opportunities. Although there are several approaches that bring these practices as a systematic and collective process in organizations, it is possible to identify these activities occurring individually and informally in companies. Through semi-structured interviews with 10 professionals of different hierarchical levels, it was observed that activities related to environmental scanning are carried out on an individual basis and without the knowledge of the organization. Although the practices of scanning the environment have been identified, difficulties have been encountered regarding to information transfer, trust in information, information sharing and sensemaking. In addition, because they are not institutionalized practices, they may be discontinuous and not controlled by the organizations.
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