Infopreneur in The New Normal Era

Abstract

In general, this study aims to determine the infopreneur profession in the new normal era. The research was conducted using mixed quantitative and qualitative methods. Data collection was carried out in two stages, firstly by distributing a questionnaire with a sample of online business actors, which were netted as many as 400 respondents. The second stage is in-depth interviews with 7 informants, followed by observation and documentation study. Data analysis was done descriptively. The data shows that the reasons respondents choose online businesses, namely: high demand and recession, low start-up capital, can work from anywhere, global market, businesses that run and open 24 hours, as well as helping people and getting paid, influence the respondent’s decision to do business online business as a career choice. This study identified that to start an information business there are stages that must be followed to succeed. This study identifies the skills needed to manage an information business, namely: expert on a particular topic, presentation skills and product marketing skills. The results show that the infopreneur profession plays an important role in maintaining life in the new normal era. This study also recommends some suggestions for developing as a successful infopreneur in the new normal era.