Infographics as a campaign medium for goat milk drinking culture in Sragen regency, Central Java, Indonesia

Abstract

Milk is a dairy product that contains excellent nutritional value for human health and growth. In addition to having a strategic selling value, milk can be processed into various products such as UHT milk, milk candy, milk soap and etc. Cow milk and goat milk are types of milk that are often consumed daily by people. Although cow milk is more popular than goat milk, there are many advantages and benefits of consuming goat milk. The “Taruna Mukti” Goat Farmer Group in Sragen Regency, Central Java, in collaboration with the Visual Communication Design Undergraduate Study Program, the Faculty of Fine Arts and Design of Universitas Sebelas Maret, designed infographics that were distributed through social media platforms to campaign for the culture of drinking goat milk. Research and Development method and ADDIE model were used in the media development. The expected results of this research are an effective message delivery about the importance of consuming goat milk and a positive response from the community.