Influências do marketing político na França nos estudos contemporâneos no Brasil

Abstract

This article explains chronologically moments in the history of politicalpropaganda in France, developed by the students of Social Communication and Advertising Policy stricto sensu of the Methodist Universityof Sao Paulo, the discipline of Political Marketing International. Francein the bias of political communication has significant manifestationsof strategies for mass communication, whether in the form of interactionwith the reign of Louis XIV to 2007 elections with Nicolas Sarcosyfor president. The main objective of this work was carried forward byauthors specializing in French political communication, as Domenach,Burke, Quintero, Séguela, Charaudeau, Schwartzenberg, among others,and present a scenario of contemporary questions about French PoliticalMarketing. From the methodological point of view was developedcomprehensive review of literature on the subject, extending the contemporarypanorama through research on the Internet sites.