Influential Factors on PEBs

Abstract

In conducting PEBs, some factors can work as barriers while others act as accelerators. This chapter summarizes these barriers and accelerators and also explains the influence of psychological factors on PEBs. In the first section (2.1), various reasons to conduct and not to conduct PEBs are listed, and the relationships between the reasons and influential factors are shown. In the second section (2.2), the psychological factors, such as norm, attitude, affect, and cognitive dissonance, are explained. The influence of other factors, such as cost and benefit and knowledge, is explained in the following sections (2.3 and 2.4). In addition to the influence of sociodemographics, such as gender, age, education, and income, on the PEBs and environmental attitudes (Sect. 2.5), the influence of personality is also shown in Sect. 2.6. In the final section (2.7), the influence of situational factors, such as contextual and institutional factors, is explained.