Abstract
Tourism is a developing industry around the world. Tourism industry is dynamic as it plays a momentous role in the economy of developing and developed countries. The aim of the study is to understand the influential factors of tourists’ satisfaction with selected tourism destinations at Cumilla region in Bangladesh. Data are collected from 300 visitors’ by survey technique through a designed questionnaire with 5-point Likert scales. Simple random sampling method is used. Data are analyzed using frequency analysis, descriptive statistics, Pearson correlation, and regression analysis. From the results of regression analysis, the study is found that product, promotion, people, and psychical evidence as to the vital factors, which significantly effect tourists’ satisfaction. Therefore, it is suggested that the study creates consciousness among prospective tourists, researchers, academicians, government authorities, tourism businesses, politicians, and all the stakeholders, and also the tourism industry can be benefited knowing the factors of tourists’ satisfaction. Hence, the papers can be helped tourists’ satisfaction advance along with tourism destinations products offer to prospect tourists.
Highlights
The World Tourism Organization (UNWTO) Tourism includes the activities of persons traveling to, and continuing in destinations outdoor their typical atmosphere for not more than one uninterrupted year for vacation, commercial and other drives
The aim at this study to know the perceptions towards quality of tourism services and to ensure tourist satisfaction by examining the impact of quality tourism product on overall tourist satisfaction in this study shown that there is a significant impact of the service quality on tourist satisfaction, and service quality plays an important role in tourism by increasing the level of tourist satisfaction (Ababneh, 2013)
The results showed that the marketing mix had an affirmative and crucial effect on tourist’s satisfaction on the other hand the service quality had a positive and significant effect on tourist’s satisfaction in the specific region (Azhar et al, 2019)
Summary
The World Tourism Organization (UNWTO) Tourism includes the activities of persons traveling to, and continuing in destinations outdoor their typical atmosphere for not more than one uninterrupted year for vacation, commercial and other drives. There are lot of service sectors in the word tourism industry is the one of them which is play the vital role of the country for earning the revenue and direct effects on the social, cultural, educational, and economic sectors of national societies, and on their international relations. Tourism has turn into a very significant and energetic sector in the developing countries. For the last two decades tourism increased very swift in the developing countries. Bangladesh has failed to introduce her as a traveler places nation in the international tourist market. In 2017 Bangladesh received only 2.17 million of foreign tourists, of which many people came for business and official purposes (Castro et al, 2017)
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