Influencing factors of young consumers' e-payment behaviour: an empirical study of Macao's Y and Z generations

Abstract

The purpose of this paper is to explore the factors that influence the e-payment behaviour of Macao's young citizens. The mediating effect of intention between certain factors and adoption of e-payment is also considered. This study develops a conceptual model that proposes and applies the technology acceptance model (TAM) and the unified theory of acceptance and use of technology model (UTAUT). 279 valid samples were collected from Macao citizens aged 16 to 40, who belong to the Y generation (= Gen Y) and Z generation (= Gen Z), to test the conceptual model. The study supports some relationships of TAM and UTAUT, such as perceived usefulness (PU), perceived ease of use (PEOU), and social influence (SI). It indicates the role of perceived security (PS), perceived trust (PT), and incentive (INC) as strong predictors of intention (INT) in the Macao context. In addition, the study certifies that the incentive not only affects intention but also have a direct impact on e-payment usage (US).