Abstract
After the Belt and Road Initiative (BRI) was put forward, the tourism industry between Azerbaijan and China developed rapidly, and gradually became an important area of cooperation between the two countries to promote economic cooperation, non-governmental exchange, and cultural exchange. However, there is currently a lack of research on the development strategy of tourism cooperation between the two countries under the BRI. This paper aims to explore the development strategy of sustainable tourism cooperation between Azerbaijan and China under BRI through a hybrid model of SWOT (Strengths, Weaknesses, Opportunities, and Threats) and AHP (Analytic Hierarchy Process). The factor elements of the SWOT matrix introduce ambiguity due to the complex layering of elemental importance. Therefore, the AHP method was used to systematically evaluate the importance of strategic factors and reduce the subjective bias caused by the SWOT analysis method. By constructing the Delphi-AHP-SWOT strategic quadrilateral and calculating the azimuth of the strategy type, the type and intensity map of the tourism cooperation development strategy between Azerbaijan and China under the BRI is drawn. Finally, it is concluded that the development strategy of tourism cooperation between Azerbaijan and China is a pioneering development strategy. Suggestions are given for future development. This paper provides a valuable experience for the sustainable development of tourism cooperation among countries under the BRI.
Highlights
IntroductionAcademic Editor: Nikolaos BoukasThe Belt and Road China Silk Road regional development strategy (referred to as theBelt and Road Initiative; BRI) was initially proposed in 2013
Academic Editor: Nikolaos BoukasThe Belt and Road China Silk Road regional development strategy was initially proposed in 2013
This paper provides a valuable experience for the sustainable development of tourism cooperation among countries under the Belt and Road Initiative (BRI)
Summary
Academic Editor: Nikolaos BoukasThe Belt and Road China Silk Road regional development strategy (referred to as theBelt and Road Initiative; BRI) was initially proposed in 2013. The Belt and Road China Silk Road regional development strategy The BRI puts forward a specific plan to comprehensively solve the problem of sustainable development [1]. At present, it has had an extensive global impact and led to large leaps in cooperation between China and other countries [2,3]. The BRI is a new model of international regional economic cooperation driven by China, and a national strategy for coordinating China’s comprehensive opening up in various fields [5,6]. The BRI was intended to greatly benefit the tertiary industry, including tourism, and owing to its strong spatiality, create high-level development opportunities for regions [7,8].
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