Abstract
This study aims at identifying the factors that affect the development of online business of China’s metropolis from the perspective of innovation diffusion theory. Firstly, nine hypotheses that may have influence on the development of web business are extracted according to the theory of innovation diffusion based on the related foreign and domestic literatures’ review, and a structural equation of the affecting factors is constructed. Data is gathered by questionnaires and sample survey then. Reliability test of observed variables is processed by SPSS, and AMOS verifies the overall fitting goodness of the model. Moreover, factors with affecting path and coefficient of the latent variable are calculated out. Studies have shown that five factors, including changing risk of business model, convenience of the system using, degree of competition from the same industry, pressure from partners and the support from corporate chief executives affect the development of online business strongly. These conclusions provide a basis for decision-making in development of China's online business.
Highlights
As an important method of enterprise resources deployment, online business has been the core of economy with the development of ICT
What factors affect the development of online business on earth? This paper will explore this question by methods of structural equation model based on the data gathered by questionnaire designing and surveying
The influence factors of enterprise online business will be analysed empirically from three aspects including the characteristics of behaviours innovation, organizational characteristics and the characteristics of organizational environment based on the innovation diffusion theory
Summary
As an important method of enterprise resources deployment, online business has been the core of economy with the development of ICT. How to promote and speed the online business is a critical issue concerned by both state and local government. For example, the signing of orders and contracts, payment and distribution can still not be processed online. What factors affect the development of online business on earth? The study result will help to make the decision-making more scientific for the development of China's enterprise online business. There is no mature theory system or methods explaining or supporting the development of online business as a result of its shorter history. This study will explore the influencing factors of Metropolis online business by quantitative analysis based on the combination of SEM and innovation diffusion theory
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