Influencing Factor in E-Wallet Acceptant and Use

Abstract

E-Wallet is an application which facilitates users to make a payment via mobile device instead of cash. The Worlds E-Wallet growth has increased dramatically since 2011. However, Thailands E-Wallet growth is slower less than 0.02% per year. This research aims to find out factors that cause slow E-Wallet growth in Thailand by investigating the factors involved in acceptance and use of E-Wallet technology. The information obtained from this study can assist E-Wallet providers in Thailand better to improve the design and marketing plans that fit the behavioral E-Wallet use of Thai. The model engaged in this study is UTAUT model that focuses on four main factors that has effected on behavioral intention and behavioral use of E-Wallet in Thailand. A performance expectancy, effort expectancy, social influence and facilitating condition are majors variables. Data collection has been conducted by surveying 400 people in metropolitan areas. The results show that the behavioral intentions which is the mediator variable of the proposed model is highly affected by performance expectancy and effort expectancy with the regression weights 0.001 and 0.001, respectively. On the other hand, the mediator variable is low affected by social influence and facilitating condition with the regression weights .201 and 0.506. The proposed model yields the regression weight between behavioral use and behavioral intention as 0.001 which means that the behavioral intention as a mediator variable has effect on behavioral use.