Abstract
One of the most common topics in recent marketing research literature is the study of market orientation, this concept being understood as a certain inclination by organisations towards improved understanding of their surroundings. Many of these studies analyse the relationship between the degree of adoption of the concept of market orientation by organisations and the results they obtain, although there have been a large number of contributions that attempt to explain how various factors of an environmental nature affect this causal relationship either negatively or positively. Thus, in line with this latest research trend, this paper analyses the role of intermediation that certain environmental variables play in the relationship between the market orientation of Spanish university marketing teachers and their results in teaching, research and university extension activities.
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