Influences of rural built environment on travel mode choice of rural residents: The case of rural Sichuan

Abstract

China has entered a stage in which new rural construction and urbanization are rapidly developing. Considerable changes are occurring in rural China, and the built environment is different from that in the past; such difference directly influences the travel mode choice of rural residents. However, our knowledge on how the rural built environment influences the travel mode choice of rural residents in China remains limited. To fill this gap, this study combines on-site measurement methods, geographic information system (GIS) technology, and activity diary survey to obtain basic data regarding the built environment and the daily activities of rural residents. The multinomial logit (MNL) model is used to explore the relationship between the rural built environment and the travel mode choice of rural residents. Results show that building density significantly positively affects private car trips. This finding challenges earlier urban built environment research due to the considerable gap between rural and urban areas. An increase in road density increases the travel frequency of electric bicycles and motorcycles. Accessibility perception and preferences positively affect the probability of choosing to walk. Safety and neighborhood harmony perception positively affect the travel frequency of motorcycles and private cars. Rural residents who prefer a safe living environment are likely to choose walking for their daily travel. Despite the considerable achievements in the construction of rural roads, the frequency of public transportation remains low for rural residents. Therefore, additional attention should be given to the investment and construction of public transport facilities during rural urbanization.