Abstract
Image communication paradigm is the most important means of sports information dissemination. As mass communication media, TV, video website and other mass media are means that promote the development of modern sport. With a questionnaire survey on university students in non-sports majors, this article analyses influences of image communication paradigm of sports information on exercise behavior of university students, so as to correctly guide sports consciousness and sports behavior of university students, which is likely to lay a solid foundation for letting students form a good habit of physical training and develop lifelong sports consciousness.
Highlights
Image communication paradigm is the most important means of sports information dissemination
With a questionnaire survey on university students in non-sports majors, this article analyses influences of image communication paradigm of sports information on exercise behavior of university students, so as to correctly guide sports consciousness and sports behavior of university students, which is likely to lay a solid foundation for letting students form a good habit of physical training and develop lifelong sports consciousness
This paper analyzes influences of image communication paradigm of sports information on sports behaviors of university students through a questionnaire survey on full-time non sports students in three universities in Qingdao, so as to correctly guide the sports consciousness and sports behaviors of university students and lay a solid foundation to enable university students to form a good habit of sports exercise and cultivate a life-long sports consciousness
Summary
All the above has offered theoretical foundation for research in this paper
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