Influences of Hedonic Consumption on Business and Individuals Quality of Life

Abstract

With the improvement of peoples living standard, hedonic consumption gradually prevails in the society. In life, in addition to utilitarian and practical consumption, people will also pursue hedonic consumption that brings a variety of senses, emotions and pleasure. Hedonic consumption is peoples consumption to satisfy their own sensory experience. It values material satisfaction and ignores spiritual satisfaction. Over the years, researchers have studied hedonic consumption and found that the popularity of hedonic consumption has an impact on businesses and individuals. By using the methods of literature search and data collection, on the basis of examining the definition and development of contemporary hedonic consumption, this paper explores the reasons for the breeding and spreading of contemporary hedonic consumption, analyzes the characteristics and manifestations of hedonic consumption, and analyzes the stimulation of hedonic consumption on businesses and the negative impact of hedonic consumption on individuals. Social and business levels suggest how to deal with hedonic consumption.