Abstract
In the previous study published in Vol.25, P. 90 (1972), it was concluded that consumers tended to accept women's wear by impressions concerning three items i. e., period, emotion and design, and that the two factors i, e., period and design had the strong effects onto consumers' taste in the dress fashion.This article aims to find the relation between apparel style and two impression terms selected from the above two factors, “modern” and “simple”, by using a multivariate analysis.If this mathematical method has relevance, it may be able to predict the consumer' s preference for newly designed apparels and to make-up preferable styles for consumer's taste.The results obtained are as follows:1. The consumer's impression seems to be determined by the four apparel constructional aspects; neck collar, silhouette, height and style of skirts. These aspects are undoubtedly the most important points in designmaking.2. The effective scores given to the different styles for each aspect are given in Tables 2 and 3. The scores of suits differ from those of one-piece dresses.3. A set of pictures of one-piece dress theoretically designed by the lowest and highest scores is shown in Figs. 3 and 4.The calculated impressions of those dresses extremely agree with the inquiry results.
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