Abstract
This study explores how mustard growers in the Jaunpur district adopt new technologies, with a particular emphasis on how much improved production technology is adopted thanks to Krishi Vigyan Kendra (KVK) Jaunpur. India's most common occupation, agriculture, has difficulties like decreased crop yields and the requirement for sustainable methods. KVKs, which were founded in 1973, are essential for distributing agricultural innovations and offering vocational training. Purposively undertaken in Jaunpur, the study investigates the socioeconomic aspects that impact the adoption behavior of mustard growers. The assessment of adoption level indicates that 41.66% of participants belong to the medium adoption category, underscoring the necessity of customized interventions. The results provide insight into the dynamics of technology adoption among mustard farmers and highlight the function of KVKs in advancing environmentally friendly farming methods.
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