Abstract
The theories of social capital and Rosenberg's self-esteem scale were used to measure the campus life satisfaction of college students, this paper made an empirical analysis on the WeChat media use of 1000 college students from Hong Kong, Macao, Taiwan and mainland China (M=18.81 years old, SD=0.96) of a University in Guangdong province, and discussed the relationship among college students' social media use intensity, campus life satisfaction and social capital. The study found that there was a significant positive correlation between WeChat use intensity of college students and social capital, that the intensity of WeChat use had a direct effect on college students' satisfaction with campus life, and that self-esteem had a moderating effect between WeChat use intensity and social capital.
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