INFLUENCE OF THE UKRAINIAN ETHNO-STYLE ON THE COMPETITIVENESS OF HOTEL AND RESTAURANT ENTERPRISES

Abstract

Objective. The objective of this article is to analyze the Ukrainian ethno-style in the interior design of the hotel and restaurant industry, as well as its impact on the competitiveness of enterprises. The article examines the history and development of the Ukrainian ethno-style, its main characteristics and methods of use in the interior design of hotel and restaurant enterprises, as well as the competitive advantages it provides as a result of hotel and business activities. Examples of the use of the Ukrainian ethno-style in implemented projects are also given and the advantages that can be obtained from its use are described. In order to raise awareness about the cultural heritage of Ukraine, the article provides readers with information about the possibilities of using the Ukrainian ethno-style in the interiors of hotel and restaurant enterprises and its importance for creating a unique atmosphere and identity and using its influence to increase the competitiveness of the enterprise. Methods. The main research methods used are the analysis of design projects and literary sources related to the topic of the article. The study is based on the analysis of various design projects that use the Ukrainian ethno-style in the interior of the hotel and restaurant industry. Examples of well-known projects and design studios from different parts of Ukraine are analyzed. An analytical method is also used to describe and analyze the main characteristics of the Ukrainian ethno-style in interior design and identify trends in the development of this style. In the process of the research, sources from scientific literature are used, as well as web resources dedicated to the topic of Ukrainian ethno-style in interior design. Results. As a result of the research, it was found that the Ukrainian ethno-style in the interior design of the hotel and restaurant industry occupies an increasingly important position in the modern world of design. This is due to the growing popularity of Ukrainian culture and the preservation of traditional folk motifs. The main features of the Ukrainian ethno-style in the interior are the use of wooden materials, embroidery, handwork, patterns and folk motifs in the decoration, which reflect the history and culture of Ukraine. The use of the Ukrainian ethno-style in the interior of the hotel and restaurant industry has a number of advantages, such as creating an authentic and cozy atmosphere that reflects the cultural heritage of Ukraine. In addition, such a design adds individuality and originality to the premises, attracting more customers to it. The main competitive advantages that can be obtained by an enterprise using such an interior design in its establishments are given. The design projects of hotels, restaurants and cafes using the Ukrainian ethno-style show that such a design can be successful both in traditional and modern styles. In particular, modern technologies and materials are used in interior design, which are combined with traditional folk motifs and embroideries.