Abstract
The industry of container shipping lines (CSLs) has undergone a substantial structural change recently, including the withdrawal of CSLs and reshuffling for strategic alliances. Previous research was limited on the influence of an industrial restructure of CSLs towards the operations of ocean freight forwarder (OFF) companies. This study used the similarity aggregation method (SAM) to complement this gap from a survey of 50 OFFs with varied experiences in Taiwan. The results revealed that OFFs paid more attention to the rights and obligations for cargo claims and observed details for operational dynamics of CSLs. They also had a greater focus on risk management. OFFs perceived the competitive pressure to generate more business that could be found from their rapid responses to the changes of shipper logistical decision-making and requirements. Interestingly, brand reliability and service quality for existing CSLs had no apparent variations.
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