Influence of Social Media Platform Trends on Academic anagement and Leadership in Higher Education Institutions: A Systematic Review

Abstract

The growth of influencers in social media with respective delivery topics and their followers' reactions towards leader profiles and characters will lead to some extent to soft skills that can influence the performance of organizations as a whole. However, limited knowledge exists of how it is defined, how it operates, and how it relates to institutional leadership, including both administration and teaching. Therefore, this study aims to review current social media platform trends in Malaysia, the relationship between social media, management, and leadership, as well as how social media trends affect academic leadership and administration. The descriptive content analysis method was applied to examine 1,727 empirical, review, conceptual, and commentary papers published by Scopus and Web of Science journals. After considering other irrelevant information, the authors only reviewed a total of 494 from both websites. Considering Malaysia’s scholars, only 27 were chosen to be reviewed for title and abstract. Of these 27, only three articles were chosen for detailed review. All the information relevant to the research was extracted from each article and analysed using Excel software. Results showed that in 1,727, only three articles were related to social media and Malaysian scholars. According to these three articles, most organizations use Twitter, Instagram, and other digital technologies like digital communications, smartphones, and many others for social interaction. This is because workplace wellbeing can be achieved through human connections on social media. This workplace well-being can be related to leadership and work engagement in organizations. Hashtags in social media, especially Twitter, can be used to express sentiment, and this sentiment can influence human emotional state and well-being. In conclusion, the paper will add to recent efforts on how to improve the current situation, especially for new leaders with prospective approaches to the field, and contribute to the global knowledge base.