Abstract

The results of the analysis show that hypothesis 1 (H1) that service quality has a positive effect on customer satisfaction is proven. The regression coefficient for the service quality variable has a positive sign so it can be interpreted that the higher the service quality, the higher the customer satisfaction. Hypothesis 2 (H2) that water quality has a positive effect on customer satisfaction is proven. The regression coefficient for the water quality variable has a positive sign so it can be interpreted that the better the water quality, the higher the customer satisfaction. Hypothesis 3 (H3) that facilities have a positive effect on customer satisfaction is proven. The regression coefficient for the facility variable has a positive sign, so it can be interpreted that the more adequate the facilities provided by the company, the higher the customer satisfaction.

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