Abstract
This study aims to investigate the correlation between self-presentation on Facebook and social capital, which includes bridging and bonding social capital among university students in Kuala Lumpur. Total 375 university students took part in this study. The results show that most of the participants have used Facebook for 7 to 9 years, and spent time on Facebook 1 to 2 hours every day. The self-presentation on Facebook and each type of social capital were rated as moderate level among these participants. Pearson Correlation analysis revealed that self-presentation on Facebook has a significant relationship with bridging and bonding social capital. This study provides a better understanding among university students in Kuala Lumpur campus on how these students engage in strategies of self-presentation on Facebook. Limitations and future recommendations were discussed in the last section of this paper.
Highlights
Online self-presentation is defined as the management of an individual’s identity through an online profile (Ellison et al, 2006)
Level of self-presentation, bridging and bonding social capital among UCSI University students Table 1 shows that the overall respondents have a mean score of 2.02, with a standard deviation of 0.65 for their self-presentation
The majority of them had a moderate self-presentation on Facebook (58.8%)
Summary
Online self-presentation is defined as the management of an individual’s identity through an online profile (Ellison et al, 2006). Through such online platforms, individuals craft their own identities by presenting themselves selectively (Ellison et al, 2006). Through self-presentation management, they shape and portray their identity through their online profile, and possess high control over any information disclosure on social media. A study done by Yurchisin et al, (2005) has identified that selective self-presentation will cause false identity interpretation by the audience. The consequences of this manipulation lead to stalking (Whelan, 2011), blackmailing, harassment, identity theft, and so forth (Gross & Acquisti, 2005)
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