Abstract
Physical appearance refers to the traits and features in our body and to how we look. The importance given to the looks and complexion is a major factor contributing the perception of one’s physical appearance. In the current scenario, there are many ways to enhance the overall physical appearance. This study aims to find whether the satisfaction gained on behalf of the physical appearance has any impact on the value given to body image and the steps taken to enhance it. In this regard, the research also proves whether the noteworthiness on the looks affects the methods that are used to improve the body image. Data was collected by the methods of purposive and convenience sampling from 462 people who live in Tamilnadu, which is one of the southern states of India. The Structural Equation Modelling (SEM) technique was used to analyse the data using Smart PLS version 3.0 software. The results showed that the techniques implemented to enhance the physical appearance is influenced by the perception of individuals on their look and the level of importance given by them to it. Also, it was ascertained that the self-satisfaction of persons with regard to appearance has a negative impact on the importance given by them to their body image.
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