Abstract

AbstractUsing indigenous minorities in Xijian Miao Village in China as a case research, this research examined how residents' perceptions of tourism development could influence their affective commitment, altruistic behavior, and civic virtue. A total of 449 residents took part in the survey. Using structural equation modeling (SEM), this study found that affective commitment was significantly influenced by perceptions of tourism development. It also found that altruistic behavior and civic virtue had a positive relationship with residents' affective commitment.

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