Abstract
The present article analyzes the relevance of the combination of the verbal and non-verbal components of popular science text and the role of computer technologies and the global information network Internet in creating texts of this type. The author conducts a study to assess the impact of Internet technologies on the process of creating electronic popular science text in an attempt to determine the most promising technologies used in this process. The author concludes that the most advanced technologies have to be used in creating a popular science text. It is noted that the Internet era opens up new opportunities for creating popular science texts, however, the most effective way to create popular science texts combines verbal and non-verbal means (primarily photographs) and modern computer technologies. An important aspect of popular science text is a trend towards the reduction in volume which is achieved through photographs often replacing lengthy descriptions and explanations. Considering the polysemantic nature of photography and the stabilizing function of a text in relation to an image, an approach to the consideration of verbal and visual components in the framework of popular science text is proposed.
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