Influence of Personality Traits on Consumer Preferences: The Case of Office Chair Selection by Attractiveness

Ya-Chuan Ko,Chi-Chuan Chen,Chi-Hung Lo

doi:10.3390/su10114183

Abstract

With increasing living standards, a modern product is required to provide emotional links between a user’s personality and their work environment, in addition to satisfying functional and physiological needs. Since office workers in Taiwan have average daily working hours of over 8 h, they spend lots of time on office chairs, and nowadays more companies are willing to buy good chairs so that their employees can deliver higher efficiency under a more comfortable office environment. After interviewing a group of experts, office chairs are classified into 7 types, and the participants’ personality traits are classified into 4 categories. The influence of different personality traits on the evaluation of office chairs by attractiveness is analyzed by quantification theory type I. Design elements that can better deliver an office chair’s attractiveness are determined. The results allow future designers to improve their designs by identifying the preferences of target users under difference office scenarios.

Highlights

Under the trend of industrial transformation and economic growth, Taiwan has entered the stage of the post-industrial society
The driving force of the economy has transformed from manufacturing products to providing services
Industries are dominated by professional staff with knowledge in different fields [1]

Summary

Introduction

Under the trend of industrial transformation and economic growth, Taiwan has entered the stage of the post-industrial society. According to studies by the Organisation for Economic Co-operation and Development (OECD), office workers have weekly working hours of at least 40 h on average. This number is still increasing, and more companies are willing to spend more money on furniture that could make their office environments more comfortable. Based on the above criteria, 9 experts are invited for the interview in this study

Methods

Discussion

Conclusion