Abstract

In developing nations like Malaysia, where there is a huge potential market for online businesses, the adoption of mobile commerce, or m-commerce, is still in its infancy. If Malaysia fails to seize the potential presented by the adoption of m-commerce, it would be more susceptible to economic upheavals. Therefore, it is crucial to carry out research on the variables influencing the adoption of m-commerce in Malaysia. This article aims to investigate the relationship between government support for m-commerce adoption among Small and Medium Enterprises (SMEs) in the service industry and performance expectancy. This study used a quantitative methodology, and 396 SMEs in Kuala Lumpur and Selangor that had previously used m-commerce provided primary data via a self-administered questionnaire. PLS-SEM was used to evaluate the data, and the results showed that the suggested model, which is regarded as strong, explained 58.4% of the variation in the dependent variable. The outcome demonstrates that government support and performance expectations have a major positive impact on SMEs\' adoption of mobile commerce. The results of this study can help other scholars understand how SMEs in Malaysia are adopting m-commerce.

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