Abstract
There is a rapid growth of technical education in last decade in terms of the number of institutes and intake capacity in India but non-directional. There is noticeable gap in between the actual no. of enrollments and intake capacity of these institutes. In the year 2015-2016, as per AICTE, New Delhi, 46% of seats were vacant in Technical Education in India. Segmentation and the ‘People' factor of service mixing is very important aspects in education services. The purpose of this article is to highlight the influence of the people mix on geographical and demographical factors of students in selecting technical educational institutes. Different communication strategies of people mix can be used based on geographical and demographical factors, which will confirm growth as well as the development of technical education in the proper direction.
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