Abstract
Attribution theory was used to make predictions about a product from knowledge of a consumer's behavior. Subjects were provided with information about the reactions of other people to a new product. This information varied in its consistency, distinctiveness, and consensus in accordance with attribution theory principles. The subjects used the reactions of others as a cue in their evaluation of products. The subjects were especially attentive to consensus information. Implications of these findings for product perception and attribution theory are discussed.
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