Influence of Online Digital Communication in the Decision-making Process Amongst Engineering Students

Abstract

The influence of online marketing in the decision-making process of engineering students in Ernakulam District is reflected in the research work. The research aims to comprehend educational institutions' usage of social media platforms and identify the most effective online marketing strategies and platforms for reaching engineering students. The research also reflects the impact of online digital communication on the decision-making process of engineering students while choosing educational programs and institutions. A survey-based research strategy will be engaged to collect data from the sample of engineering students in the research area. The study aims to determine how digitalization leads to the decision-making process of the target group. The study is likely to contribute to the indulgence of the role of online digital communication in the education industry and to provide insights and recommendations for educational institutions and marketers targeting engineering students.