Influence of network video film and television communication based on sampling theory

Abstract

The media landscape has been evolving at a dizzying pace in recent years, with short video platforms emerging as a significant public information conduit; yet, it must be acknowledged that the impact of these platforms on transmission is still rather limited. Both the width and the depth are not up to par. Improving the impact, increasing the reach and impact, and making the most of the Douyin platform for scientific communication activity is an immediate concern. Douyin, China's most popular video-sharing platform, with 400 million daily users. Douyin provides regular individuals with the resources they need to start their own video art careers; it is popular outside of tier 1 cities. There are also inventive contests on the site where individuals can try their hand at being famous overnight. In this study, we look at how social media platforms evaluate short video head accounts online. Research is conducted to separate out the communication features of the head accounts based on popular scientific themes, the length of the form, and the use of other platform functions in the operation process. This study use random theory to pick various sorts of short videos as the final effective analysis samples, with a random sampling range of 15% of the empirical sample size, in order to deal with the temporal dimension and the enormous number of online video samples. Among the topics covered by Douyin's popular scientific short video accounts, the percentages for science, technology, innovations, medical care, health, and nature stand at 18.99%, 16.59%, and 15.38%, respectively, according to the article's sample data. Online video and film may be effectively disseminated in this research's media ecosystem, which is based on sampling theory.