Influence of Network New Media on the Digital Dissemination of Chinese Literature

Xudi Wu,J Li,K Chen,J Wu

doi:10.1051/e3sconf/202125303076

Abstract

The significance and value of literature itself determine the importance of literary communication, and literary text communication contains the communication of literary value and significance. Communication is the carrier of transmitting literary works and the bridge between literature and audience. At present, the network new media has become the most frequently used media platform for the public, providing an independent space for individual information production, accumulation, sharing and dissemination. In this paper, literature communication is defined as "the communication of literary text", taking the literature communication caused by "Wang Guozhen's death" as the research object, through the analysis of the content of relevant information and the questionnaire survey of the audience, the statistics show that the people who get the information through wechat circle of friends are the most, accounting for 33%, and the influence of network new media on literature communication and the reasons for its influence are analyzed.

Highlights

The significance and value of literature itself determine the importance of literary communication, and literary text communication contains the communication of literary value and significance
The reader carries on the aesthetic experience and re creation to the literary works, so that the potential value hidden in the literary text appears as the real value, and the literary value realizes
We can see that with the evolution of the media, literature itself has given birth to a lot of new text content and form, and because of the changes in literary creation and media, it has impacted the traditional literary industry mode and order, and reconstructed the mode of literary communication

Summary

Introduction

The significance and value of literature itself determine the importance of literary communication, and literary text communication contains the communication of literary value and significance. He thought that media is the channel of information transmission, and the subject that has an important impact on the content of communication, individuals and society On this basis, we can see that with the evolution of the media, literature itself has given birth to a lot of new text content and form, and because of the changes in literary creation and media, it has impacted the traditional literary industry mode and order, and reconstructed the mode of literary communication. Massive network literature text, limited readers' attention, lack of literature communication platform, these elements cause the lack of public information. In order to explore the communication mode of Sinology in the network new media, this paper puts "2015 literature hot events" in the perspective of this study, and selects and refines the research objects according to the research boundary and needs. This kind of attention is not necessarily the audience's active participation in the literary communication, and the audience's passive information acceptance

Literature Communication

Network New Media Channel Investigation

First Channel Investigation for Specific Events

Findings

Conclusion