Abstract
The purpose of this paper is to identify the dimensions of mobile network service quality which influence the online customers for m-commerce adoption. This theoretical paper offers a conceptual framework for the mobile network (4G) by proposing six service quality dimensions and also took two mediating variables which also have their possible sub-dimensions. The identified mobile network service quality dimensions are speed, trust, satisfaction, security, privacy and cost. This framework builds on and is integrated with the TAM model. The proposed model was tested through pilot survey of 50 students of a university, who are using mobile for commercial transactions. Findings confirm that mobile network service quality positively influences m-commerce adoption in today's world, as people are more concerned about technologies which have better service quality dimensions. The study also reveals that the most preferred network is 4G LTE and mostly used m-commerce portals are Paytm, PhonePe, Amazon and Flipkart.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Journal of Business Innovation and Research
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
