Influence Of Media On Lingvo-Cultural Competence Of Students

Abstract

Over the last decades the relationship between language and culture has become one of the most important issues in the field of foreign language teaching and learning. The teaching of culture has become a more central element, and culture has acquired a more central role in the foreign language curriculum, in our pedagogical thinking and classroom practice. With the new formulation of the problem of teaching foreign languages, it became obvious that a radical increase in the level of instruction in communication, communication between people of different nationalities can be achieved only with a clear understanding and real consideration of the sociocultural factor. The call to integrate intercultural knowledge and competence into the heart of education is an imperative born of seeing ourselves as members of a world community, knowing that we share the future with others. The intercultural knowledge and competence rubric suggests a systematic way to measure our capacity to identify our own cultural patterns, compare and contrast them with others, and adapt empathically and flexibly to unfamiliar ways of being. Global media can help students to become familiar with the cultural events, political and economic processes taking place in society, the peculiarities of the mentality and social life, to learn more about traditions, cultural values, social life and realities of modern life. Students of different specialties get more information about their subject matter and expand their knowledge of English.