Influence of managers' demographic characteristics on CSR practices in the restaurant industry: the case of Slovenia

Abstract

Purpose – The objective of this study is to investigate how restaurant managers’ demographic characteristics influence Corporate Social Responsibility (CSR) practices in the restaurant industry. Design/Methodology/Approach – In order to analyze the influence of managers’ demographic characteristics on CSR practices, industry specific practices relevant to the Slovenian restaurant industry were identified: regular financial assistance to activities and projects of the local community, employment of local staff, cooperation with local producers, active separation of all types of waste, active recyclement, active energy savement, and payment of liabilities towards suppliers on time. The quantitative research focuses on the correlation between managers' demographics and CSR practices. Data were collected through quantitative field research by applying a structured self administerred questionnaire. Findings – Research results show that the main reason for acting responsibly is related to managers’ years of age, experience, and level of education. The most obvious finding to emerge from this study is that all demographic variables included in the research have a statistically significant influence in explaining restaurants’ CSR behaviour. The most strongly influenced CSR practice is “Payment of liabilities”. This practice is driven by managers’ age, years of experience, and level of education. By understanding both, managers’ demographic characteristics and their influence on CSR practices, it is now possible to more successfully implement CSR policies in the restaurant industry. It is suggested that future studies focuse on the analysis of CSR practices and managers’ psychographic characteristics. Originality – This is the very first study to analyse the influence of managers’ demographic characteristics on CSR engagement in the restaurant industry.