Influence of intrapersonal conflict on women’s consumer behavior

Abstract

The research aimed at testing hypotheses about the link between various types of internal conflict and women’s impulse purchases. The most detailed consideration is the value-semantic conflict as a phenomenon caused by the interaction of the most important personal structures. The author studied consumer values, subjective financial and personal well-being, as well as varieties of irrational consumer behavior as additional ones: conspicuous consumption and orientation towards materialism. The paper revealed the consistency between certain types of internal conflict of the individual and a certain type of impulse consumer behavior. The patterns found open a wide scope for further development of this problem by introducing additional personality constructs, expanding the sample, and using more accurate diagnostic instruments.