Abstract
This study sought to assess whether innovation in the strategy implementation process contributed to sustained business performance with a specific focus of Unga Holdings Limited. It utilized the descriptive research design and targeted a population of 260 managerial and supervisory employees at Unga Holdings Ltd. A sample of 78 respondents (69 supervisory and 9 managerial staff) was selected using the stratified random sampling method. Questionnaires were used to collect quantitative data from supervisory employees while interview guides were used to collect qualitative data from the managerial employees. Findings revealed that there is a high level of organizational performance at Unga Holdings Ltd. rated at 84.6%. Findings also showed that innovation in strategy implementation (r2= .434, ?= .637, p=.000) has a positive and statistically significant influence on organizational performance. The study recommends that manufacturing organizations particularly those in the food processing sub-sector should develop technologies and methods for supporting the strategy implementation process.
Highlights
Every organization constantly seeks to achieve or improve performance
Findings of the study led to the conclusion that there is a high level of organizational performance at Unga Holding Ltd. typified by excellent financial performance, high level of customer satisfaction, improvement in internal processes, and learning and growth
The study concludes that there is high level of innovation in the strategy implementation process at Unga Holdings marked by development of technological systems for support communication of strategy issues, gathering and processing data, and rewarding employees and department
Summary
Every organization constantly seeks to achieve or improve performance. According to Rylkova (2015), organizational performance is the essence of existence of any enterprise. Et al, International Journal of Research in Business & Social Science 9(5)(2020) 48-57 rarely get into export business Very few of these informal manufacturing entities get to grow into medium-scale and large-scale businesses and their contribution to the Kenyan economy remains limited (Ngui et al, 2016). Mwihaki (2018) observed that most large organizations in the Kenyan manufacturing sector have developed formal strategies that stipulate how they intend to compete and grow Most of these companies have not been successful in transforming their strategic intentions into actions that lead to tangible results. The present study sought to examine the link between innovation in strategy implementation and performance of organizations with a specific focus of Unga Holdings Ltd. Unga operates in the manufacturing sector the agro-processing subsector. The study sought to examine the influence of innovation in strategy implementation on the performance of this organisation with the view of generating recommendations that will help other businesses to achieve long-term success
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