Abstract

The article examines the problems of the influence of mass media, primarily the Internet, on the value-semantic sphere of the personality of a representative of student youth. The characteristic of the role of formed professional-value orientations in professional activity is given. The key patterns of formation of professional value orientations through media consumption are analyzed. The positive and negative factors of the influence of the Internet space on the development of the value-semantic sphere of the individual are highlighted. There are five main factors of negative influence; the mechanism of functioning of each of them is described. Methods for reducing the considered risks for optimizing the process of forming the axiological sphere of a student’s personality are proposed. The role of the scientific community and public authorities in the development and implementation of appropriate social technologies is characterized.

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