Year-end Sale % OFF 
Abstract
Businesses always compete to improve customer satisfaction. A firm engaged in as a distributor as well, always try to provide satisfaction to their customer, in this case, retailer and wholesales. The distributor can improve retailer satisfaction by providing such information that suits retailer requirements in the pursuit that the supply chain flow can move quickly, particularly on the flow of products from the manufacturing ordered by the distributors. This study aims to obtain a relationship between distributors and retailer companies. This study surveyed 100 retailers, and wholesale companies engaged in Fast Moving Consumer Goods (FMCG) and the supplier domiciled in the city of Makassar, South Sulawesi, with revenues of more than IDR 300,000,000. - / year. SmartPLS software version 2.0 was used to test the hypothesis. The results of the study found that information quality can provide a positive increase in improving supplier relationship management. Adequate information quality cannot significantly increase supply chain flexibility and retailer satisfaction. Supplier relationship management built by distributors can have an impact of 0.611 on supply chain flexibility in retail and retail satisfaction companies of 0.367. The stronger distributor and retailer relationship can increase distributor flexibility and retail satisfaction. Supply chain flexibility built by distributor companies can have a significant impact on retailer satisfaction of 0.463. This research provides an improvement in the development of supply chain management theory, in particular, building relationships with customers.
Highlights
Increasing the intensity of competition is very fast in the business environment forcing organizations to optimize the performance of efficient supply chains in order to meet service levels that have an impact on increasing customer satisfaction [1]
This study examines the effect of information quality on retailer satisfaction through supplier relationship management and supply chain flexibility as mediation
Based on the results of 100 respondents wholesaler of Fast Moving Consumer Goods (FMCG) in Makassar and surrounding areas obtained, it is known that all respondents have a turnover per month that reaches more than IDR 300,000,000.-/year and this is in accordance with the characteristics of the sample required
Summary
Increasing the intensity of competition is very fast in the business environment forcing organizations to optimize the performance of efficient supply chains in order to meet service levels that have an impact on increasing customer satisfaction [1]. Chain management aims to improve supply chain performance that is efficient and effective throughout the supply chain process from the procurement of raw materials, the process of transforming raw materials into finished goods, delivery of finished products to distributors and subsequently to end users. The company must innovate continuously to produce high-value products according to the needs of end users. The value of products and services provided by the company to customers determines the company's competitiveness. The best supply chain requires an approach that
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