Abstract
This study focused on fashion product internet shopping malls, the area of research is to be expanded through research on eco-friendly agricultural specialized internet shopping malls, and the influence of e-servicescape and consumption tendency of customers using eco-friendly agricultural specialized internet shopping malls on emotional response and behavior intention of customers. As the result of analysis, the following implications can be gained. Specifically, in eco-friendly agricultural goods are subject to offline stores, e- servicescape factors such as aesthetic attraction, spatial functionality, safety of payment, and product assortment are very important factors required in continuous use intention to consumers. In conclusion, functions that consumers need must be prepared and convenience of use must be promoted to vitalize eco-friendly agricultural goods are subject to offline stores for positive consumption emotion to create continuous use intention.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
