Abstract
ABSTRACT: Although cranberry juice cocktail contains only 27 to 31% cranberry juice, higher concentrations of cranberry may appeal to health‐conscious consumers. Fifty women rated blends containing 27, 34, 41, 54, and 100% cranberry juice for body, sweetness, tartness, and overall acceptability and completed the Multidimensional Health Locus of Control (MHLC) Scales questionnaire. One week later, subjects received information on health benefits of cranberries and re‐evaluated samples labeled with the percentage cranberry juice. MHLC scores did not affect the ratings of the samples. Mean ratings for all attributes were not different between 27 and 34% juices. Hedonic ratings for tartness and overall acceptability of the 41% blend increased during the 2nd session.
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