Abstract
Numerous segments of society have been affected by the global Covid-19 pandemic. It has heralded a new era oriented toward the digitization of Pakistan after the shutdown of public sector institutions and disruptions in governance implementations. The objective of this study is to investigate how governments’ innovation initiatives enhance government response to cope with Covid-19 with the primitive mechanism of citizens’ adoption intention behavior during the pandemic. Employing a structural equation model in SmartPLS, data samples collected from 663 followers of social media accounts of government information department through a self-administered survey questionnaire were examined. The findings indicated a direct and indirect relationship between governments' innovation initiatives and responsive e-governance, intending to adopt e-services acting as a mediator. Similarly, the quality of government information was found to influence citizens' willingness to adopt e-services by interacting with innovation initiatives. Institutions and policymakers can benefit from the study's strategic and practical recommendations.
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