Influence of Finansial Aspects and The Use of E-commerce on Perfomance of Micro, Small, Medium Entreprises (MSMEs) in Daerah Istimewa Yogyakarta

Abstract

In order to enhance the performance of Micro, Small, Medium enterprises (MSMEs), it is necessary to consider the use of e-commerce and the financial aspects (financial management). Financial and E-commerce aspects are two important factors needed to face the challenges of the business environment in achieving high MSMEs performance. This study aims to determine the effect of financial aspects and the use of e-commerce on the performance of MSMEs. This research is associative causality. The data collection method in this study was a survey using a questionnaire with a sample of 246 MSMEs in the Province of Special Region of Yogyakarta, Indonesia. The results of this study indicate that (1) there is a positive and significant influence that the Financial Aspects on the Performance of MSMEs, (2) There is a positive and significant effect of the use of e-commerce on the Performance of MSMEs, and (3) There is a positive and significant influence of the financial aspects and the use of e-commerce simultaneously on the performance of MSMEs.