Abstract
Women are important segment of society who actively take part in each and every activity from house core work to fulfilling their professional responsibilities. As the society transformed from traditional to modern women become more empowered and able to take their own financial decisions but Personal financial management behaviour is still low in women as compared to men. An attempt has been made in this paper to study the personal financial management behaviour of women of Punjab. The factors like financial attitude, financial socialization and digital financial literacy are studied to know their impact on personal financial management behaviour of women. The data is collected from 400 working and non- working women through purposive and snow ball sampling method from Punjab with the help of questionnaire. The analysis has been done with the help of SPSS 25 by using multiple regression technique. The findings revealed that financial attitude, financial socialization and digital financial literacy has positive and significant influence on personal financial management behaviour of women.
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