Abstract
The purpose of this study was to examine the effect of major intrinsic (functional, expressive, aesthetic, tracking) and extrinsic (brand name, price) attributes of broadly defined wearables on consumers’ attitude and intention of using such products. An online survey was conducted with a convenience sample of 317 college students whose age was 18 years old and over at a large US Midwestern university. Confirmatory factor analysis and structural equation modelling were performed to test the measurement model fit and hypotheses testing. The results revealed the significant influence of tracking attributes on perceived ease of use, perceived usefulness, attitude, and intention of using wearables. This study highlights the importance of considering tracking attributes along with functional, aesthetic, and expressive attributes in predicating consumer behavioural aspects of using wearables. Limitations and managerial and academic implications were also discussed.
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