Abstract
Summary The effectiveness of a white expert (psychologist) and that of a peer in influencing Negro mothers of low socioeconomic status were compared. Each subject was given advice by the expert after her young child had been evaluated by him. Subjects then received a positive, neutral, or negative opinion of the expert's advice from a confederate peer. Results indicated that the expert was more effective than the peer. While both sources had a significant immediate effect, the expert was also significantly influential in having subjects act after having left the testing situation. It was concluded that expertness was the strongest factor, even though other factors like race and referent-group membership might have worked against it.
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