Abstract
With the increases in residents’ household energy consumption and carbon emissions, to conserve regional energy and reduce emissions, studying the factors affecting residents’ willingness to purchase energy-efficient appliances and their mechanisms of action is necessary. In this research, based on the theory of extended planned behavior and combined with environmental concern variables and environmental knowledge variables, a model of the factors influencing residents’ willingness to purchase energy-efficient appliances was constructed and an empirical study of urban residents in Shanxi Province, China was conducted. The research indicates that environmental concern, environmental knowledge, attitude, and perceived behavioral control are significantly positively correlated with residents’ willingness to purchase energy-efficient appliances. The influence of subjective norms on the willingness of residents to purchase energy-efficient appliances is not significant; environmental concern and environmental knowledge have a positive impact on attitudes and indirectly affect residents’ willingness to purchase energy-efficient appliances. This study focuses on improvement and research from the perspectives of theoretical expansion, indirect impact test, and analysis of typical underdeveloped energy-rich regions. This study provides corresponding policy suggestions from the perspectives of education and guidance, sales and marketing, and independent improvement for the government, sellers, and residents, to improve the residents’ willingness to purchase energy-efficient appliances.
Highlights
Increasing the willingness to purchase energy-efficient appliances is crucial for reducing household energy consumption and carbon emissions resulting from everyday consumption [1,2,3]
Studies have reported that household energy carbon emissions increased by 5.8% from 2014 to 2015, and household carbon emissions accounted for 11.6% of the total domestic carbon emissions, where about 70% of household carbon emissions are produced by household appliances [1]
In terms of subjective norms, the results of this study show that the impact of subjective norms on residents’ willingness to purchase energy-efficient appliances is not significant, which is consistent with the findings of Tan et al [5]
Summary
Increasing the willingness to purchase energy-efficient appliances is crucial for reducing household energy consumption and carbon emissions resulting from everyday consumption [1,2,3]. Studies have reported that household energy carbon emissions increased by 5.8% from 2014 to 2015, and household carbon emissions accounted for 11.6% of the total domestic carbon emissions, where about 70% of household carbon emissions are produced by household appliances [1]. In 2017, domestic energy-efficient appliances produced an annual electricity savings of about 10 billion kWh, reducing carbon emissions by 6.5 million tons, which is a reduction of 14,000 tons of sulfur emissions, 14,000 tons of nitrogen oxide emissions, and 11,000 tons of particulate matter emissions [4]
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