INFLUENCE OF ENTREPRENEURIAL ORIENTATION ON INNOVATION STRATEGY OF BANANA GROWERS

Abstract

The main purpose of this study was to find out whether Entrepreneurial orientation significantly influences innovation strategy of Banana growers. The study employed quantitative non-experimental research design utilizing correlation technique. It was tested 0.05 level of significance stating that there is no significant relationship between entrepreneurial orientation and innovation strategy on banana growers and there is no domain in the entrepreneurial orientation that significantly predicts innovation strategy. This was conducted at Compostela, Davao de Oro on November to December 2020 with 302 banana growers as respondent. The first part of the two sets of survey questionnaire was Entrepreneurial Orientation with the indicators: Autonomy, Innovativeness, Risk Taking, Proactiveness and Competitive aggressiveness. The second part was the innovation strategy, with the following indicators: product innovation and process innovation. The research revealed that entrepreneurial orientation has a mean of 4.17, which means high. On the other hand, the innovation strategy got a mean of 4.20, which means very high. Despite the fact that the results show no significant relationship between entrepreneurial orientation and innovation strategy in banana growers, there was only one domain of entrepreneurial orientation that significantly predicted banana growers' innovation strategy: pro-activeness.