Abstract
Influence of Digital Technologies and Its Technological Dynamics on Company Management
Highlights
The digital transformation of business affects the business of all companies and all industries involved in the global market, which greatly facilitates business and there are ways to do business much more efficiently, better and faster
Digitalization and digital transformation of business includes a number of information and communication technologies (ICT) that are built into business processes and which make it easier for management to do business and ensure market recognition
The aim of this paper is to investigate and determine whether the management of export companies of the Republic of Croatia under the influence of technological changes caused by new digital technologies that are developing rapidly and whose application is constantly growing in the market has developed a vision and strategy of application and use of new digital technologies in business
Summary
The digital transformation of business affects the business of all companies and all industries involved in the global market, which greatly facilitates business and there are ways to do business much more efficiently, better and faster. Digital business transformation means recognizing, implementing and use of new technology to develop new business models, systems and platforms that will result in higher levels of efficiency and productivity, and to create and ensure a sustainable competitive advantage in the market. There are a large number of tools and techniques of modern digital technologies in the market that can affect the improvement of business performance, make the company recognizable, ensure long-term relationships with market stakeholders. Among the many tools of modern digital technologies are certainly social media, a tool whose growth in implementation and use is visible to both individuals and the business world, ensuring greater visibility, greater availability, interactivity with the market and stakeholders, which leads to the creation of loyal consumers and a sustainable competitive advantage
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